{"id":6970,"date":"2024-07-10T17:15:13","date_gmt":"2024-07-10T17:15:13","guid":{"rendered":"https:\/\/seewiththeia.co\/?page_id=6970"},"modified":"2024-07-10T17:17:10","modified_gmt":"2024-07-10T17:17:10","slug":"using-data-to-build-better-customer-profiles","status":"publish","type":"page","link":"https:\/\/seewiththeia.co\/?page_id=6970","title":{"rendered":"Using Data to Build Better Customer Profiles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6970\" class=\"elementor elementor-6970\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1e9362 e-flex e-con-boxed e-con e-parent\" data-id=\"7f1e9362\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e5f802 elementor-widget__width-initial elementor-widget elementor-widget-lqd-image\" data-id=\"52e5f802\" data-element_type=\"widget\" data-e-type=\"widget\" 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https:\/\/seewiththeia.co\/wp-content\/uploads\/2024\/06\/1P0A1434-2-e1718563725170-1250x700.jpg 1250w\" sizes=\"(max-width: 1457px) 100vw, 1457px\" \/>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/figure>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style>.elementor-element-52e5f802 {\n   transform: translate3d(0px,60px,0px) scale(0.8, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg);\n   opacity: 0;\n}\n<\/style><script>\n\t\twindow.liquid.behaviors.push( {\n\t\t\tdataId: \"52e5f802\",\n\t\t\tbehaviors:[\n\t\t\t\t{behaviorName:'liquidGetElementComputedStyles',options:{includeSelf:true,getRect:true,addGhosts:true}},{behaviorName:'liquidAnimations',options:{domain:'inview',trigger:'ghost',duration:0.65,ease:'expo.out',stagger:{each:0.065,from:'start'},delay:0,start:'top+=30px bottom',startElementOffset:0,startViewportOffset:0,animations:[{elements:'self',breakpointsKeyframes:{all:{keyframes:[{scaleX:1,scaleY:1,skewX:0,skewY:0,x:'0px',y:'0px',z:'0px',rotateX:0,rotateY:0,rotateZ:0,opacity:1}]}}}]}},\n\t\t\t]\n\t\t} );\n\t\t\n\t\t<\/script>\t\t<div class=\"elementor-element elementor-element-58b07dd8 lqd-text-tag-h1 elementor-widget__width-inherit elementor-widget elementor-widget-lqd-text\" data-id=\"58b07dd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lqd-text.default\" data-lqd-has-inner-animatables=\"true\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"lqd-text-el m-0 p-0\" data-lqd-split-text-el=\"1\" data-lqd-split-type=\"words\"><span class=\"lqd-text-item relative elementor-repeater-item-eaff06a\"><span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Using<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Data<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>to<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Build<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Better<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Customer<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Profiles<\/span><\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<script>\n\t\twindow.liquid.behaviors.push( {\n\t\t\tdataId: \"58b07dd8\",\n\t\t\tbehaviors:[\n\t\t\t\t{behaviorName:'liquidSplitText',options:{splitDoneFromBackend:true,splitType:'words'}},\n\t\t\t]\n\t\t} );\n\t\t\n\t\t<\/script>\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1558d636 e-con-full e-flex e-con e-parent\" data-id=\"1558d636\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10d1c0e7 elementor-widget elementor-widget-text-editor\" data-id=\"10d1c0e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No brand can rest on its laurels, no matter how established. Competition never rests, so every data point available can reveal new ways to grow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e4510e elementor-widget elementor-widget-heading\" data-id=\"59e4510e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Looking for customer insights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634405bf elementor-widget elementor-widget-text-editor\" data-id=\"634405bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For over 20 years, this luxury DTC women\u2019s footwear brand has been outfitting fashion-forward women across North America. However, they were not impervious to the industry-wide disruption that Covid-19 started. They needed to know how to right the proverbial ship.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3426648e elementor-widget elementor-widget-heading\" data-id=\"3426648e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why did they look to customer insights for growth?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3d559d elementor-widget elementor-widget-text-editor\" data-id=\"1e3d559d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despite their illustrious history and consistent track record of growth, recent times have been more difficult. They had become increasingly reliant on new customer acquisition, with retention declining. With both of those challenges in mind, knowing what had made them successful previously was a solid stepping stone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351f1a elementor-widget elementor-widget-heading\" data-id=\"351f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How did Theia support them as they looked for answers?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64555570 elementor-widget elementor-widget-text-editor\" data-id=\"64555570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Knowing that their customers were of a certain mien, we looked at their demographics and sociographics, as well as customer feedback to find insights around preferences, behaviour, and reasons to buy. We also examined the competitive landscape, keeping an eye on how the niche as a whole was adapting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38abd983 elementor-widget elementor-widget-heading\" data-id=\"38abd983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What did Theia find?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b822ef elementor-widget elementor-widget-text-editor\" data-id=\"43b822ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We discovered:<\/p><ul><li>What turned customers into loyalists,<\/li><li>when (and possibly why) the downward trends accelerated, and<\/li><li>the actual reasons that people bought (and were willing to say)<\/li><\/ul><p>Drawing out key commonalities of their customers\u2019 sociographics gave the brand more context as to how they thought about their customers. We were able to provide more colour to their customer avatars, giving them new considerations in marketing, promotion, and communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f07af elementor-widget elementor-widget-heading\" data-id=\"e7f07af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From the Client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65306c3e elementor-widget elementor-widget-text-editor\" data-id=\"65306c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despite our brand\u2019s long-standing success, we faced unprecedented challenges during the pandemic and the subsequent shifts in our customers\u2019 geographies, priorities, and workplaces. Theia\u2019s deep dive into our customer insights provided a clarity we hadn\u2019t seen before. Sam equipped us with an invaluable tool that combined our experiential understanding of our customers with hard data, which was an eye-opener. The bulk of our business is online, and that customer isn\u2019t as clearly reflected by our in-person shoppers. This newfound understanding has been instrumental in refining our marketing and retention strategies, ensuring we stay ahead in a competitive market. Thanks to Theia, we now have a more nuanced view of our customers, allowing us to tailor our approach and continue our legacy of fashion-forward innovation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261a46fc elementor-align-left elementor-widget elementor-widget-lqd-button\" data-id=\"261a46fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lqd-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<a href=\"https:\/\/seewiththeia.co\/\" role=\"button\" class=\"lqd-btn inline-flex items-center relative lqd-group lqd-group-btn\" data-lqd-local-scroll-el=\"\"><span class=\"lqd-btn-txt relative z-1\">\u2190 Go Home<\/span><\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Using&nbsp;Data&nbsp;to&nbsp;Build&nbsp;Better&nbsp;Customer&nbsp;Profiles No brand can rest on its laurels, no matter how established. Competition never rests, so every data point available can reveal new ways to grow. Looking for customer insights For over 20 years, this luxury DTC women\u2019s footwear brand has been outfitting fashion-forward women across North America. However, they were not impervious to the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6970","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/pages\/6970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seewiththeia.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6970"}],"version-history":[{"count":5,"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/pages\/6970\/revisions"}],"predecessor-version":[{"id":6978,"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/pages\/6970\/revisions\/6978"}],"wp:attachment":[{"href":"https:\/\/seewiththeia.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}