{"id":6980,"date":"2024-07-10T17:18:17","date_gmt":"2024-07-10T17:18:17","guid":{"rendered":"https:\/\/seewiththeia.co\/?page_id=6980"},"modified":"2024-09-04T17:47:34","modified_gmt":"2024-09-04T17:47:34","slug":"using-customer-feedback-to-uncover-insights","status":"publish","type":"page","link":"https:\/\/seewiththeia.co\/?page_id=6980","title":{"rendered":"Using Customer Feedback to Uncover Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6980\" class=\"elementor elementor-6980\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8763ba e-flex e-con-boxed e-con e-parent\" data-id=\"7a8763ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-198b64c8 elementor-widget__width-initial elementor-widget elementor-widget-lqd-image\" data-id=\"198b64c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lqd-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<figure class=\"inline-block relative align-middle overflow-hidden lqd-transform-perspective transition-colors\" data-lqd-look-at-mouse data-lqd-hover3d-el>\n\n\t\t\t\n\t\t\t\t\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/seewiththeia.co\/wp-content\/uploads\/2024\/02\/myusualnameistaken_photorealistic_image_of_bathroom_counter_wit_0a71263a-f05b-4417-9143-53e00f09e766.png\" class=\"attachment-full size-full wp-image-6528\" alt=\"\" srcset=\"https:\/\/seewiththeia.co\/wp-content\/uploads\/2024\/02\/myusualnameistaken_photorealistic_image_of_bathroom_counter_wit_0a71263a-f05b-4417-9143-53e00f09e766.png 1456w, https:\/\/seewiththeia.co\/wp-content\/uploads\/2024\/02\/myusualnameistaken_photorealistic_image_of_bathroom_counter_wit_0a71263a-f05b-4417-9143-53e00f09e766-300x168.png 300w, https:\/\/seewiththeia.co\/wp-content\/uploads\/2024\/02\/myusualnameistaken_photorealistic_image_of_bathroom_counter_wit_0a71263a-f05b-4417-9143-53e00f09e766-1024x574.png 1024w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/figure>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style>.elementor-element-198b64c8 {\n   transform: translate3d(0px,60px,0px) scale(0.8, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg);\n   opacity: 0;\n}\n<\/style><script>\n\t\twindow.liquid.behaviors.push( {\n\t\t\tdataId: \"198b64c8\",\n\t\t\tbehaviors:[\n\t\t\t\t{behaviorName:'liquidGetElementComputedStyles',options:{includeSelf:true,getRect:true,addGhosts:true}},{behaviorName:'liquidAnimations',options:{domain:'inview',trigger:'ghost',duration:0.65,ease:'expo.out',stagger:{each:0.065,from:'start'},delay:0,start:'top+=30px bottom',startElementOffset:0,startViewportOffset:0,animations:[{elements:'self',breakpointsKeyframes:{all:{keyframes:[{scaleX:1,scaleY:1,skewX:0,skewY:0,x:'0px',y:'0px',z:'0px',rotateX:0,rotateY:0,rotateZ:0,opacity:1}]}}}]}},\n\t\t\t]\n\t\t} );\n\t\t\n\t\t<\/script>\t\t<div class=\"elementor-element elementor-element-1b8bb0ec lqd-text-tag-h1 elementor-widget__width-inherit elementor-widget elementor-widget-lqd-text\" data-id=\"1b8bb0ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lqd-text.default\" data-lqd-has-inner-animatables=\"true\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"lqd-text-el m-0 p-0\" data-lqd-split-text-el=\"1\" data-lqd-split-type=\"words\"><span class=\"lqd-text-item relative elementor-repeater-item-eaff06a\"><span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Using<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Customer<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Feedback<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>to<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Uncover<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Insights<\/span><\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<script>\n\t\twindow.liquid.behaviors.push( {\n\t\t\tdataId: \"1b8bb0ec\",\n\t\t\tbehaviors:[\n\t\t\t\t{behaviorName:'liquidSplitText',options:{splitDoneFromBackend:true,splitType:'words'}},\n\t\t\t]\n\t\t} );\n\t\t\n\t\t<\/script>\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bf353b6 e-con-full e-flex e-con e-parent\" data-id=\"6bf353b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4073db04 elementor-widget elementor-widget-text-editor\" data-id=\"4073db04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For young brands, analyzing customer feedback is vital for traction. Entering a $20B+ industry means every data point can hold the key to success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c043dce elementor-widget elementor-widget-heading\" data-id=\"4c043dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Looking for customer insights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a9581e elementor-widget elementor-widget-text-editor\" data-id=\"23a9581e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We worked with a young, premium DTC skincare brand with limited data capture. With a small but devoted customer base, they could see the potential for growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc3586e elementor-widget elementor-widget-heading\" data-id=\"4fc3586e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why did they look to customer insights for growth?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d106d68 elementor-widget elementor-widget-text-editor\" data-id=\"5d106d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The brand was confident, with effective formulas created by industry veterans. Despite impressing customers, growth was slow. They relied on email marketing, so their most faithful drove most of their sales. They needed to know what was resonating with their customers most.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-152f1184 elementor-widget elementor-widget-heading\" data-id=\"152f1184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How did Theia support them as they looked for answers?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7abdd20a elementor-widget elementor-widget-text-editor\" data-id=\"7abdd20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p class=\"wp-block-paragraph\">We dug into the data and feedback to find insights around customer objections, preferences and behaviour.<\/p><p> <\/p><p class=\"wp-block-paragraph\">We analyzed hundreds of lines of feedback, drawing out recurring themes and uncovering potential objections that kept more risk-averse customers away.<\/p><p> <\/p><p class=\"wp-block-paragraph\">We found where they could improve data collection. Establishing processes for data collection and analysis is key for long-term success. Cleaning up existing processes saved time, freeing them to spend more time on revenue generating activities.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4302112f elementor-widget elementor-widget-heading\" data-id=\"4302112f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What did Theia find?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490a147f elementor-widget elementor-widget-text-editor\" data-id=\"490a147f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p class=\"wp-block-paragraph\">We discovered:<\/p><p> <\/p><ul class=\"wp-block-list\"><li>Where the brand was objectively excelling,<\/li> <li>a customer lifetime value in need of boosting, and<\/li> <li>the one thing customers loved but the brand didn\u2019t talk about<\/li><\/ul><p> <\/p><p class=\"wp-block-paragraph\">Drawing out the key themes of the product experience gave the brand more context as to how they thought about their customers. The analysis also highlighted which attributes of the product that were under-represented. We provided more colour to their customer avatar, giving them new considerations in marketing, promotion and communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e046379 elementor-widget elementor-widget-heading\" data-id=\"e046379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From the Client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329aca19 elementor-widget elementor-widget-text-editor\" data-id=\"329aca19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>[T]he Theia team were fantastic to work with. The project was thorough, professional, and articulated to us in a way that was not only understandable, but actionable. For a start-up with extremely limited resources, and even more limited data, what they were able to extract for us was really quite remarkable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e1cf5e elementor-align-left elementor-widget elementor-widget-lqd-button\" data-id=\"63e1cf5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lqd-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<a href=\"https:\/\/seewiththeia.co\/\" role=\"button\" class=\"lqd-btn inline-flex items-center relative lqd-group lqd-group-btn\" data-lqd-local-scroll-el=\"\"><span class=\"lqd-btn-txt relative z-1\">\u2190 Go Home<\/span><\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Using&nbsp;Customer&nbsp;Feedback&nbsp;to&nbsp;Uncover&nbsp;Insights For young brands, analyzing customer feedback is vital for traction. Entering a $20B+ industry means every data point can hold the key to success. Looking for customer insights We worked with a young, premium DTC skincare brand with limited data capture. With a small but devoted customer base, they could see the potential for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6980","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/pages\/6980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seewiththeia.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6980"}],"version-history":[{"count":5,"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/pages\/6980\/revisions"}],"predecessor-version":[{"id":7058,"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/pages\/6980\/revisions\/7058"}],"wp:attachment":[{"href":"https:\/\/seewiththeia.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}