{"id":6985,"date":"2024-07-10T17:19:45","date_gmt":"2024-07-10T17:19:45","guid":{"rendered":"https:\/\/seewiththeia.co\/?page_id=6985"},"modified":"2024-07-10T17:20:51","modified_gmt":"2024-07-10T17:20:51","slug":"using-data-to-improve-sales-and-customer-experience","status":"publish","type":"page","link":"https:\/\/seewiththeia.co\/?page_id=6985","title":{"rendered":"Using Data to Improve Sales and Customer Experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6985\" class=\"elementor elementor-6985\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55e7aab8 e-flex e-con-boxed e-con e-parent\" data-id=\"55e7aab8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-707ba3f2 elementor-widget__width-initial elementor-widget elementor-widget-lqd-image\" data-id=\"707ba3f2\" data-element_type=\"widget\" data-e-type=\"widget\" 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https:\/\/seewiththeia.co\/wp-content\/uploads\/2024\/02\/myusualnameistaken_zoom_out_of_a_outdoor_luxury_cabin_in_the_mi_6b9bbffa-d4bc-4f46-a1c5-e07bf8ade409-1024x574.png 1024w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/figure>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style>.elementor-element-707ba3f2 {\n   transform: translate3d(0px,60px,0px) scale(0.8, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg);\n   opacity: 0;\n}\n<\/style><script>\n\t\twindow.liquid.behaviors.push( {\n\t\t\tdataId: \"707ba3f2\",\n\t\t\tbehaviors:[\n\t\t\t\t{behaviorName:'liquidGetElementComputedStyles',options:{includeSelf:true,getRect:true,addGhosts:true}},{behaviorName:'liquidAnimations',options:{domain:'inview',trigger:'ghost',duration:0.65,ease:'expo.out',stagger:{each:0.065,from:'start'},delay:0,start:'top+=30px bottom',startElementOffset:0,startViewportOffset:0,animations:[{elements:'self',breakpointsKeyframes:{all:{keyframes:[{scaleX:1,scaleY:1,skewX:0,skewY:0,x:'0px',y:'0px',z:'0px',rotateX:0,rotateY:0,rotateZ:0,opacity:1}]}}}]}},\n\t\t\t]\n\t\t} );\n\t\t\n\t\t<\/script>\t\t<div class=\"elementor-element elementor-element-79b5c2f2 lqd-text-tag-h1 elementor-widget__width-inherit elementor-widget elementor-widget-lqd-text\" data-id=\"79b5c2f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lqd-text.default\" data-lqd-has-inner-animatables=\"true\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"lqd-text-el m-0 p-0\" data-lqd-split-text-el=\"1\" data-lqd-split-type=\"words\"><span class=\"lqd-text-item relative elementor-repeater-item-eaff06a\"><span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Using<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Data<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>to<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Improve<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Sales<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>and<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Customer<\/span>&nbsp;<span class=\"lqd-split-text-words inline-flex bg-inherit relative\" data-lqd-inner-animatable-el>Experience<\/span><\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<script>\n\t\twindow.liquid.behaviors.push( {\n\t\t\tdataId: \"79b5c2f2\",\n\t\t\tbehaviors:[\n\t\t\t\t{behaviorName:'liquidSplitText',options:{splitDoneFromBackend:true,splitType:'words'}},\n\t\t\t]\n\t\t} );\n\t\t\n\t\t<\/script>\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-394b1a8 e-con-full e-flex e-con e-parent\" data-id=\"394b1a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ebe979 elementor-widget elementor-widget-text-editor\" data-id=\"9ebe979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For technically advanced consumer products, clarity and relatability are key to helping customers picture how the product fits in their lives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d554f3c elementor-widget elementor-widget-heading\" data-id=\"d554f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Looking for customer insights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4cc114 elementor-widget elementor-widget-text-editor\" data-id=\"d4cc114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p class=\"wp-block-paragraph\">This smart home brand was well represented on B2C platforms, plus their own DTC offering. With direct and indirect substitutes available on the same platforms, it was necessary to discover what made their product the chosen one.<\/p><p> <\/p><p class=\"wp-block-paragraph\">Using sociographic data and customer feedback analysis, new use cases and insights on the location-customer relationship were found.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3249c9aa elementor-widget elementor-widget-heading\" data-id=\"3249c9aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why did they look to customer insights for growth?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4e6135 elementor-widget elementor-widget-text-editor\" data-id=\"4a4e6135\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p class=\"wp-block-paragraph\">The brand was confident in their award-winning product, but growth was not up to expectations. Looking deeper into customer motivations would help better differentiate the product.<\/p><p> <\/p><p class=\"wp-block-paragraph\">From the analysis, suggestions for improving conversion and customer experience were made.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5b18bf elementor-widget elementor-widget-heading\" data-id=\"4a5b18bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How did Theia support them as they looked for answers?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cdd714 elementor-widget elementor-widget-text-editor\" data-id=\"6cdd714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p class=\"wp-block-paragraph\">Looking at the underlying data, we saw the demographic and sociographic trends in the customer base of this specific product directly contrasting their \u201caverage\u201d customer. Knowing this, the marketing around this product had to be re-examined.<\/p><p> <\/p><p class=\"wp-block-paragraph\">Taking this information in account, customer feedback was reviewed with new context, revealing different perspectives.<\/p><p> <\/p><p class=\"wp-block-paragraph\">A Van Westendorp analysis was also completed, making sure the pricing was in line with expectations.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8496ba elementor-widget elementor-widget-heading\" data-id=\"2c8496ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What did Theia find?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83585b elementor-widget elementor-widget-text-editor\" data-id=\"83585b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p class=\"wp-block-paragraph\">We discovered:<\/p><p> <\/p><ul class=\"wp-block-list\"><li>Where the brand was succeeding,<\/li> <li>what a customer\u2019s location said about them, and<\/li> <li>the popular use cases the brand wasn\u2019t talking about<\/li><\/ul><p> <\/p><p class=\"wp-block-paragraph\">Clearer language was used to better position the product after this new customer type was identified. By providing this context, the brand could make better decisions to develop their DTC offering.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d413a1 elementor-align-left elementor-widget elementor-widget-lqd-button\" data-id=\"19d413a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lqd-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<a href=\"https:\/\/seewiththeia.co\/\" role=\"button\" class=\"lqd-btn inline-flex items-center relative lqd-group lqd-group-btn\" data-lqd-local-scroll-el=\"\"><span class=\"lqd-btn-txt relative z-1\">\u2190 Go Home<\/span><\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Using&nbsp;Data&nbsp;to&nbsp;Improve&nbsp;Sales&nbsp;and&nbsp;Customer&nbsp;Experience For technically advanced consumer products, clarity and relatability are key to helping customers picture how the product fits in their lives. Looking for customer insights This smart home brand was well represented on B2C platforms, plus their own DTC offering. With direct and indirect substitutes available on the same platforms, it was necessary to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6985","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/pages\/6985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seewiththeia.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6985"}],"version-history":[{"count":4,"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/pages\/6985\/revisions"}],"predecessor-version":[{"id":6989,"href":"https:\/\/seewiththeia.co\/index.php?rest_route=\/wp\/v2\/pages\/6985\/revisions\/6989"}],"wp:attachment":[{"href":"https:\/\/seewiththeia.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}